Slogans like "new labour" and "change you can believe in" should get peoples alarms bells ringing the instant they hear it but such is the world that we live in, we (we as in generally speaking) would rather cross our fingers and hope to god we elected the right person this time is just stupid and begging for trouble...and trouble is exactly what we get every time without fail.
slightly off topic...
I remember the first time i laid eyes on Tony Blair, i said out loud without thinking that "there's a slimy **Filtered** if ever i saw one!". i forgot sitting next to me was my father in law who is so far left he's fallen off the bench, he gave me a verbal bashing that "we are working class so we vote labour, don't you dare saying anything bad about labour in front of me again!" i turned to him and said "that man is no good and neither is this new labour crap, they've dressed it up but it's still the same crap. mark my words!" and with that i got up and left the room...suffice to say he still hasn't given me an apology even though he sought of admitted i was right....he's still a lefty!
That was more from intuition than anything else, it was his face and that evil smirk he always had on like "i'm screwing you and you're coming back for more!?!"
I'm not just throwing that word around in an attempt to belittle or offend anyone, i used the word because it was precisely the word that was needed. If you were having a discussion about rugby and i wade into the discussion and say a few things which show without doubt i have no idea what i was talking about, would that not make me ignorant of the subject being discussed regardless if i think i know what i am talking about?